Compumentor and the DiscounTech.org Service - Creating an Earned-Income Venture for a Nonprofit Organization

Author(s)
Christopher Lovelock, Phil Chap, and Kate Scorza Ingram
 
Date
2008
 
 
Source
 
 
Abstract

A nonprofit organization has established a for-profit venture to sell donated and discounted technology products. The venture is now profitable and ambitious goals have been set for the future. The general manager must develop a communications strategy to build sales through different channels.

 
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