RAISING PUBLIC HEALTH CONCERNS IN INDIA: A CASE STUDY OF ‘MEDIA FOR RIGHTS’ PROGRAMME

Author(s)
Dr. Sudhir Kumar

Date
2012

Abstract
Despite being the fourth largest economy of the world, India is an ironic example of malnutrition and underdevelopment. The Indian state has introduced a large number of welfare schemes with the help of various national and international agencies in order to eradicate the problem of malnutrition. However, these efforts have not been able to bring remarkable change in the overall scenario. As a noted economist highlighted in his study that there is a wide disparity within Indian states in terms of underdevelopment. Madhya Pradesh, the Central Indian state has been one of the most backward regions in the country.  The media for rights program of Vikas Samvad, a non-profit organization based in the capital city of Madhya Pradesh has made an effort to raise the issue of malnutrition in general and child health in particular through its media advocacy program. The Media Advocacy Program is targeted towards involving media persons in raising these issues at the local and regional level. Vikas Samvad has been playing the role of a link between the people who are affected with these issues and the media.

 

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