Ronald McDonald House Charities of New Mexico Case Study

Author(s)
Reimagining Service
 
 
Date
2013
 
 
 
 
Abstract
More need. Fewer resources. Stressed staff members. For many organizations, this is the new normal. Others are redefining normal, especially in the ways they engage their volunteers, and they are transforming their organizations into service enterprises in the process. The Ronald McDonald House Charities of New Mexico is one such organization that is engaging all of its team members – paid and unpaid – to better serve families with ill children.
 
A companion piece that describes how the Ronald McDonald House Charities of New Mexico brings to life the nonprofit service enterprise characteristics.
 
 
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