Same industry, same rules?: When rideshare comes to town

Author(s)
Emily Kay Hanks and Samantha Alexander
 
 
Date
2014
 
 
Source
Cases and Simulations Portal for Public and Nonprofit Sector, Call for Cases
 
 
Abstract
New technologies and new business models often pose challenges for public officials. In the early 2010s ridesharing companies, built on the new technological platform of smart phones, were rapidly expanding and encountering both warm embrace by millions of new customers and resistance from existing transportation providers, especially taxi cabs, and public officials who had concerns about safety, fair competition, insurance, equal access and other justice issues, transparency, and legal processes. In this case readers are asked to explore what happened when new ridesharing companies came to Austin, Texas.
 
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