Seven Theaters in Search of Revenue-A Study of Pricing Strategies in the Arts Sector

Author(s)
Rebecca M. Rindler, Sharon Oster, and Andrea R. Nagy
 
Date
2008
 
 
Source
 
 
Abstract

This case study examines the ways in which seven theaters from around the United States are capitalizing on high-demand shows while keeping programs accessible to all audiences. In order to achieve this balance, theaters vary prices according to several criteria.

 
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